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Snapchat CEO says India too poor for expansion; gets slammed on Twitter

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Snapchat app’s ratings on Google play store witnessed a sharp decline

ANI  April 16, 2017 Last Updated at 13:48 IST

Amidst the growing popularity of social media platform ‘Snapchat’ in India, the company’s CEO allegedly claimed that he is not interested in expanding the platform’s user base in ‘poor countries like and Spain’.


According to a report published in Variety, the CEO while discussing expansion plans in a meeting allegedly dismissed an employee’s concern of the slow growth rate of the app in India, stating that the app was only meant for ‘rich people’.


According to one of the employees, Spiegel had during a meeting said, “This app is only for rich people. I don’t want to expand into poor countries like and Spain.”


Earlier established as a platform for teens for merely sharing pictures and videos, this app has come a long way since its inception six years ago.


An estimated active user base of 150 million, it is one of the fastest growing social media platforms. An average snap chatter spends around 25-30 minutes on this app every day. Its inception created a buzz among the users of bracket 18 to 34 years which is no longer the case, as the app has transcended the age barrier over time.


CEO’s remarks earn him brickbats on Twitter

In the wake of CEO Evan Spiegel’s recent shunning of being ‘too poor’ to implement initiatives to expand user base, the users in retaliated against the social media platform, persuading the people to boycott the use of henceforth.

After reports of Spiegel’s alleged claims of being a ‘rich people’s app’ surfaced, the Indian users took to Twitter to express their dissent over the comment, thus paving the way for widespread negativity. Some of the tweets are as follows:

Soon after Variety published the alleged comment, the app’s ratings on and other such platforms witnessed a sharp decline, a 4.4 to a 3.6 rating. Furthermore, the number of one-star rating by the users shot up from 39,102 to 192,906 in just 24 hours.

Snapchat CEO says India too poor for expansion; gets slammed on Twitter

Snapchat app’s ratings on Google play store witnessed a sharp decline

Snapchat app’s ratings on Google play store witnessed a sharp decline

Amidst the growing popularity of social media platform ‘Snapchat’ in India, the company’s CEO allegedly claimed that he is not interested in expanding the platform’s user base in ‘poor countries like and Spain’.


According to a report published in Variety, the CEO while discussing expansion plans in a meeting allegedly dismissed an employee’s concern of the slow growth rate of the app in India, stating that the app was only meant for ‘rich people’.


According to one of the employees, Spiegel had during a meeting said, “This app is only for rich people. I don’t want to expand into poor countries like and Spain.”


Earlier established as a platform for teens for merely sharing pictures and videos, this app has come a long way since its inception six years ago.


An estimated active user base of 150 million, it is one of the fastest growing social media platforms. An average snap chatter spends around 25-30 minutes on this app every day. Its inception created a buzz among the users of bracket 18 to 34 years which is no longer the case, as the app has transcended the age barrier over time.


CEO’s remarks earn him brickbats on Twitter

In the wake of CEO Evan Spiegel’s recent shunning of being ‘too poor’ to implement initiatives to expand user base, the users in retaliated against the social media platform, persuading the people to boycott the use of henceforth.

After reports of Spiegel’s alleged claims of being a ‘rich people’s app’ surfaced, the Indian users took to Twitter to express their dissent over the comment, thus paving the way for widespread negativity. Some of the tweets are as follows:

Soon after Variety published the alleged comment, the app’s ratings on and other such platforms witnessed a sharp decline, a 4.4 to a 3.6 rating. Furthermore, the number of one-star rating by the users shot up from 39,102 to 192,906 in just 24 hours.

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